Umag, a picturesque coastal town in Croatia’s Istrian peninsula, is renowned for its perfect blend of rich history, vibrant culture, and stunning natural beauty. Known as “Croatia’s Gateway to Europe,” this charming destination promises a unique Mediterranean experience for every traveler.

Discovering Umag: A Historical Overview
Umag’s history stretches back to Roman times when it served as a summer retreat for Roman nobility. Its ancient name, Humagum, reflects the fertile lands and cultivated fields that characterize the region. Over the centuries, Umag has seen influences from the Byzantines, Lombards, Venetians, and Austro-Hungarians, leaving their marks on its architecture and traditions. Today, the town stands as a beautiful tapestry of its storied past.
Top Attractions in Umag
1. Old Town Umag
Take a leisurely walk through the narrow cobbled streets of Umag’s Old Town to witness its rich history. Discover the remnants of 10th-century walls, defense towers, and Venetian houses that transport visitors back to medieval times.
2. Church of St. Mary and St. Peregrine
This 18th-century baroque church is dedicated to Umag’s patron saint, St. Peregrine. Its bell tower, standing tall since 1651, is a landmark worth visiting. Inside, admire ceiling frescoes attributed to Giuseppe Bernardino Bison.
3. Umag Town Museum
Housed in a 14th-century fortress, the Umag Town Museum showcases archaeological artifacts, pottery, and crafts that narrate the town’s rich history. The museum is a must-visit for history buffs.
4. Savudrija Lighthouse
Located 7 km from Umag, the Savudrija Lighthouse is the oldest operational lighthouse on the Adriatic coast, built in 1818. It offers panoramic views of the stunning coastline.
Beaches
1. Laguna Stella Maris Beach
Located near the Stella Maris Resort, this beach offers a mix of pebbles and paved areas, making it ideal for families. The shallow waters, sun loungers, beach bars, and nearby sports facilities create a perfect setting for a relaxing beach day.
2. Katoro Beach
Situated in the Katoro Resort area, this Blue Flag beach features pebbles, rocky sections, and concrete sunbathing areas. It’s well-equipped with showers, umbrellas, and sunbeds, while nearby restaurants and bars add to the convenience.
3. Aurora Beach
A quieter option, Aurora Beach is known for its natural beauty, pebbly shoreline, and clear waters. The surrounding greenery provides some natural shade, making it a great spot for a more peaceful beach experience.
4. Kanegra Beach
Located a short drive from Umag, Kanegra Beach is one of the most beautiful beaches in the area. It’s part of a nature park and boasts fine pebbles and turquoise waters. This beach is popular among naturists, as a section is designated for FKK (nudist) visitors.
5. Zambratija Beach
One of the rare sandy beaches in Istria, Zambratija Beach is a favorite for families with children due to its shallow, warm waters. The soft sand and relaxed atmosphere make it an excellent spot for sunbathing and playing in the sea.
6. Savudrija Beach
A short distance from Umag, Savudrija Beach is known for its rocky coastline and historic lighthouse, the oldest in Croatia. It’s a great place for snorkeling and exploring underwater life, with stunning sunset views as an added bonus.
7. Punta Beach
Located near the town center, Punta Beach is a lively area with a mix of pebbles and concrete sunbathing platforms. It offers plenty of amenities, including restaurants, bars, and water sports facilities, making it a great choice for those looking for an active beach experience.
Outdoor Activities in Umag
Umag is a paradise for outdoor enthusiasts, offering a variety of activities that make the most of its stunning coastline and lush Istrian countryside. Whether you’re looking for adventure or relaxation, there’s something for everyone.
Cycling and Hiking
Umag and its surroundings boast numerous cycling and hiking trails that wind through vineyards, olive groves, and along the scenic coastline.
Parenzana Trail
One of the most popular routes, the Parenzana Trail, is a former railway line transformed into a picturesque cycling and hiking path. It stretches through Istria, offering breathtaking views and a chance to explore hidden historical sites along the way. The trail is suitable for both casual cyclists and experienced riders.
Water Sports
The clear waters of the Umag Riviera make it a hotspot for water sports lovers. There are plenty of opportunities for both beginners and experienced adventurers.
Windsurfing & Kitesurfing
Thanks to the steady coastal winds, Umag is an excellent location for windsurfing and kitesurfing. Equipment rental and lessons are available for those eager to try it out.
Jet-Skiing & Parasailing
For thrill-seekers, jet-skiing and parasailing offer an exciting way to explore the Adriatic Sea. Parasailing provides breathtaking aerial views of the coastline, while jet-skiing lets you zoom across the crystal-clear waters.
Diving & Snorkeling
Umag’s underwater world is full of marine life and hidden gems. Several diving centers offer guided excursions for both beginners and experienced divers, making it a great spot to explore the Adriatic’s depths.
Kayaking & Stand-Up Paddleboarding (SUP)
For a more relaxed experience, kayaking and SUP allow you to discover hidden coves and enjoy the tranquility of the sea while paddling along the coast.
Tennis – A Sporty Tradition
Umag is internationally known for its tennis culture, as it hosts the famous ATP Croatia Open every summer. There are numerous courts around the city, perfect for professional training and recreational play.
Golf with a View
Just a short drive from Umag, Golf Club Adriatic is an 18-hole championship course offering stunning views of the sea and surrounding landscapes. Whether you’re an experienced golfer or a beginner, this course provides an unforgettable golfing experience.
Horseback Riding in Nature
Experience Istria’s natural beauty on horseback! Local ranches offer guided horseback riding tours through olive groves, vineyards, and coastal trails, making it a fantastic outdoor adventure for all skill levels.
Boat Excursions & Fishing
Umag’s coastline is perfect for boat trips and fishing excursions.
Boat Tours
Take a scenic boat trip to explore nearby attractions like Savudrija Lighthouse, the Limski Fjord, or even Venice. Many tours include swimming stops in hidden coves.
Fishing Trips
For those who love fishing, there are plenty of opportunities for deep-sea and sport fishing in the Adriatic’s rich waters.
Adventure Parks & Adrenaline Activities
For visitors seeking an adrenaline rush, Umag offers exciting adventure experiences.
Adventure Park Jangalooz
Located near the beach, this fun park features zip-lines and climbing courses, making it a great activity for families and thrill-seekers alike.
Quad and Buggy Tours
Explore the rugged Istrian terrain on an off-road adventure with a quad or buggy tour, offering a thrilling way to see the countryside.
Wine and Olive Oil Tours
Outdoor activities in Umag aren’t just about sports—wine and olive oil tours take you through picturesque countryside roads to some of Istria’s best wineries and olive groves. Enjoy award-winning local products while soaking in breathtaking views.
Culinary Delights: Best Restaurants in Umag
Umag’s gastronomy is a delightful fusion of Mediterranean flavors and Istrian specialties. Here are some of the top-rated restaurants in the area:
- Konoba Sole: Famous for seafood dishes like grilled fish and risotto.
- Konoba Rustica: Offers hearty meat dishes and wood-fired pizzas in a rustic setting.
- Restaurant Badi: An upscale spot with a modern take on Mediterranean cuisine, featuring truffle-infused dishes.
- Konoba Istra: Serves Istrian specialties, including grilled meats and seafood, in a cozy ambiance.
Pair these meals with local wines like Malvasia or Teran for an authentic Istrian dining experience.
Accommodation Options
Umag offers diverse accommodations for all budgets and preferences:
- Hotels: Luxury options like Hotel Umag Plava Laguna offer spas, pools, and sea views.
- Private Apartments: Ideal for families or groups seeking a personalized experience.
- Campsites: Camping Stella Maris provides modern facilities in natural settings.
Check accommodation offers from our partners
Getting to Umag
- By Air: The nearest airports are Pula Airport (82 km) and Trieste Airport in Italy (52 km).
- By Road: Highways connect Umag with European cities, making it easily accessible by car.
- By Sea: Ferries operate between Umag and nearby coastal towns, offering scenic routes.
FAQs About Umag
1. What is the best time to visit Umag?
The best time to visit is from May to September, when the weather is warm, and the sea is perfect for swimming. Many events also occur during this period.
2. Is Umag family-friendly?
Yes, with safe beaches, recreational activities, and accommodations suited for families, Umag is a great destination for a family vacation.
3. What dishes should I try in Umag?
Be sure to sample truffle pasta, maneštra (vegetable soup), grilled seafood, and Istrian prosciutto. Pair these with local wines like Malvasia and Teran.
4. Are there hiking opportunities in Umag?
Absolutely! The Parenzana Trail and other routes offer scenic views and an immersive outdoor experience.
5. Is Umag expensive?
Umag caters to all budgets, with affordable accommodations and eateries alongside luxury options.
Conclusion: Why Visit Umag?
Umag is a hidden gem that offers something for everyone. From its historical landmarks and pristine beaches to its vibrant culinary scene, this Istrian town is a destination that won’t disappoint. Whether you’re a history lover, foodie, or outdoor enthusiast, Umag provides a unique blend of leisure and adventure. Plan your trip to Umag and uncover the magic of this coastal treasure.
Disclosure: This page may contain affiliate links. This means that we get a small commission from any purchase you make, at no additional cost to you!